Uwe Seeler, as much as Beckenbauer and Muller, was THE face of West German football, even if he’d long retired when the World Cup came to Deutschland in the summer of ’74.
You’ll know that England had decided to sit out this tournament due to a failure to find a decent World Cup song to follow “Back Home“.
That problem was only rectified with the iconic “This Time (He’ll be offside)” in 1982.
Meanwhile, Scotland had this;
You’ll be unsurprised to learn I have that classic single in my collection, alphabetically just before the Sex Pistols’ “God Save the Queen” on EMI.
The programme is basically a version of the tournament brochure with extra pages covering the long-awaited Argentina-Haiti match.
The team sheets are annotated, but not by me.
Most of the adverts are for automotive products and Eau de Cologne.
Apart from THIS ad, which seems to promote a commune in Sweden.
Maradona was only 13 at the time, not even on the bench, but would still have torn apart an abject Haiti team whose World Cup song isn’t on YouTube.
I have no recollection of the ’74 World Cup, or indeed any football before Dennis Tueart’s overhead kick in ’76.
Hamburg were about to become the best known German team, belatedly replacing Uwe with King Kevin.
40 years on, I finally made it to Hamburg myself.
I wonder what Uwe makes of the craft beer.