HEINEKEN 0.0 – YOUR SOBER CHOICE ON MATCHDAY

May 2026. Sheffield.

A rare Saturday in Sheffield, and a designated “dry” day, which is quite an effort in my hometown.

On a whim, I thought “about time I went to Bramall Lane“, and was a bit miffed to see the Cricketers Arms opposite the ground closed on match day.

I took an aimless stroll round semi-industrial Highfield for a Blades pub;

is that Phil Daniels ?

And spotted the big advert for Heineken 0.0 on the Golden Lion,

a pub where Phil-era Quadrophenia is in vogue, though the soundtrack is Dr Alban’s “It’s My Life”, a very deep song.

You might assume that Sheffield is awash with cask shrines (ugh), but in truth there’s a lot of unmodernised backstreet keg pubs once you leave the centre and the Valley of Beer (sort of ugh).

The Golden Lion hadn’t impressed our intrepid Pubs Galore explorer a decade ago;

but nowadays it’s cosy and comfy and chatty, if not casky.

A quick peer over the bar fails to reveal exciting low alcohol cans,

but I’m happy with draft Heineken 0.0 from their weird dispense kit, which (whisper it) actually tastes like beer. I nearly stayed for a second.

A mixed crowd sat round the corner; I did the anti-social thing and watched the denouement of the Championship season, stuck a score on Untappd,

and headed to the football.

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Published by retiredmartin

Retired NHS, doing long walks around UK and the world to record the great bits. Focused on Good Beer Guide pubs and live music.

9 thoughts on “HEINEKEN 0.0 – YOUR SOBER CHOICE ON MATCHDAY”

  1. Looks very quiet for a match day, were Blades actually at home, or was it the reserves playing ??

    When I went, earlier in the season, it was very lively from the station, to the pretty good Triple point brewery, and around the ground.

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    1. I see that my old stamping ground of Calderdale voted rock solid Reform, Rhys.
      These Yorkshire folk do realise that they have just voted – never mind royally buggering up local services – to devalue their properties quite markedly, I take it?

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      1. Unlikely they will realise, and will instead look at someone or something else to lay the blame on rather then take a moment for some self reflection.

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      2. Sorry Rhys I should have signed off.

        Yes you’re likely correct, alas, and I used to quite like the place.

        But what with Autovacs too it’s perhaps time to accept a loss.

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